I commented on our waitresses tattoos recently. I thought they were beautiful. Instead of just saying "thanks", and refilling my coffee, she filled me in.
They were primarily floral (the ones we could see), and were flowers that reminded her of her mom who passed away when she was young. Her mom loved them. "Gladiolas for remembrance, poppies for anticipation of the last day", and so on. I'll always remember she has a lion supporting a bull on her back even though I never saw it, because it's her mom's sign and hers.
This experience reinforced the idea I've written about before. If you can provide an emotional hook, you'll create a cognitive "stickiness" for your ideas.
I'll remember that this woman loved her mom, and reflected it on her body. Won't you?
Many thanks to Leah Douvris, at the Virginia Cafe.