Showing posts with label visitors. Show all posts
Showing posts with label visitors. Show all posts

Monday, November 10, 2008

A Little Review

Recently, several of you forwarded me the link to Wordle (and Skitch, given my affinity for Comic Life). I thought it would be fun to see what would emerge if I put all my posts into it. Here's the result:maria mortati, gyroscope inc, museums
Interesting, eh? I'll do this from time to time and see how... or if it changes. Maybe Friday I'll put all the "green" posts in the hopper.

Monday, October 6, 2008

Denver Redefines "Community Museum"

maria mortati, gyroscope inc, museums I am a passionate believer in the power of community. Small, large, microcosm- it doesn't matter. So I get pretty excited when I hear about projects such as the Denver Community Museum ("Present Day Artifacts Made by the People for the People"). Thanks to Brent Carmack of the Fort Collins Museum for bringing this to my attention. From their site: "The Denver Community Museum is a temporary museum located in Denver, Colorado. Carried out in the form of a pop-up gallery, the museum will exist for less than one year - an institution with an expiration date. Contents for the Museum's monthly, rotating exhibitions are based entirely on community submissions. The Denver Community Museum is a not-for-profit project, which is free and open to the public." Basically, they put out a call for entries... to the neighborhood. Such as "Mummify something you would like to preserve - any shape/size, using any materials you desire. Share any relevant mummy stories, facts, accoutrements or charms for display." They accompany it with a photo suggestion, and then put on a show at the end of the month of submissions. Here are some of the things I love about this idea: - their identity is specifically in line with the community: it's about them, literally - they have created a ritual around the exhibits changing on a monthly basis - they have also created a sense of anticipation + surprise - each new exhibit will reveal something about the people around you - it's temporary - it's free Here's what I'm not so excited about: - it's temporary - it's free Founder Jaime Kopke was quoted as saying: “The idea is to create a community archive that is both accessible and relevant to Denver residents... The fact that the DCM is a limited time only engagement adds a level of excitement that you may not normally experience in a museum.” I love that someone wanted to make a museum that was purely reflective of and relevant to its community... but why does it have to be temporary? Shouldn't finding new ways to engage your public be a persistent curatorial goal? Is it the deadline that forces public and staff alike to stay on schedule and focused? How might other institutions adopt this deadline strategy? Who says we can't be exciting?!? Also, free is nice, really, but these days, not so sustainable (and I don't mean in the enviro sense). What about sliding scale admission? I think the Met uses this approach. Enough quibbling- this is a great idea, and I hope many local museums take notice. I know larger institutions have grappled with community engagement, but the intimate scale works too. It's just more... neighborly. This brings me to a point which I'll be writing about soon-- that is small + nimble institutions are perfectly suited to maximize on community engagement AND web 2.0 technologies. PS: I hope to visit in December, but if you have any photos to share, let me know.

Thursday, September 25, 2008

Touch, Don't Touch!

maria mortati, gyroscope inc, museums This quote comes courtesy of the Linda Moore, curator at the Fort Collins History Museum. It was overheard at the "Poor of Me, Good of Dog" May Wilkins exhibit, where they put out typewriters for visitor use. After I stopped feeling old (and laughing) it reminded me of a dilemma I sometimes saw at the Exploratorium. A new parent would come in and tell their children "don't touch" but figure out about 1/4 of the way through that it was all about touch. I once worked on a project where I agonized about what type of barrier to use. It was a natural history exhibit that had numerous taxidermied animals and delicate artifacts. Like most designers, I didn't want to put up a visual barrier. The director said that we only needed to put up a simple cable. His argument was that the psychology of crossing the line would be so great that visitors wouldn't need more than that. In the final build however, they made the sides of the exhibit so steep, no one could reach the artifacts, cable or not. At Gyroscope, we addressed this problem at Exploration Place in Wichita by putting dried wheat grass as a no-touch barrier slightly above the rail. It has been very effective, yet makes the visitor feel that they can have some contact with the objects since they're not "under glass". It's wonderful to leave objects out- it helps visitors feel closer to them. But what happens when you're in a history museum context and you reverse the expectation as visitors move from gallery to gallery. Some cases where you want visitors to touch, and most others where you don't? I know that I get into a "mode" when I'm at certain museums- where I almost feel reluctant to move from passive to active. At the recent Bay Area Now 5 show at the Yerba Buena Center for the Arts, I noticed a number of the artists were using "takeaways" as part of their pieces. They gave large prints and questionnaires (ala Felix Gonzales-Torres). This is not always clear to visitors, and the guards have to sometimes tell folks it's Ok. This got me to wondering about how to make it clear and inviting as people shift from gallery to gallery with an ever-changing set of expectations? One thought I have is to be a little more deliberate. For example, create a "interactivity ramp" between elements when a visitor is in an environment where they don't expect to interact. That model might look like this:
I'm going to try this out in a future project, and I will let you know how it goes. What methods have you used to foster interaction in unexpected places?

Friday, September 19, 2008

From Audiotours to iPhones [Conference Review by a Guest Blogger]

maria mortati, gyroscope inc, museums Hi, Janet Petitpas here. I work for Gyroscope in London. I recently attended the "From Audiotours to iPhones" conference at the Tate Modern. It was a particularly interesting conference for me as I have a background at low-tech museums and am not experienced in using, maintaining, or facilitating interactive technology in the museum environment. Many of the stars of the field were at the seminar (Peter Samis, Nancy Proctor and Jane Burton, to name a few). I was pleased at how down to earth and un-seduced by the technology everyone turned out to be. Here were a couple of take-aways for me, and things that all presenters repeated:
  • There is no silver bullet out there. The technology available needs to be seriously assessed and is not always the best option for every visitor, every institution, or every exhibition.
  • The audience and the content are king. Don’t get swept away in cool technology– the content has to be excellent and the technology has to fit the audience.
  • While some content can be used for multiple media (a label, a podcast, a hand-held) there are important differences in what visitors expect from each type of media, and the content should have some tailoring.
  • Museums are moving towards the creation and ownership of their own content (unlike the old audio guide/Antenna Audio contracts in which the vendor owns the content).
  • The majority of visitors to Museums do not chose to use technology during their visit.
Some of the questions everyone seems to be grappling with include:
  • How can you promote a social experience with technology that is solitary?
  • How do you help visitors chose a platform when they may not be familiar with the technology and may be even be familiar with the technology that have brought with them?
  • How can you maximize use of content yet be tailored to the strengths of different devices?
The presenters set up a great wiki site that has copies of presentations, PowerPoints, case studies, general resources etc. If you’d like to know more, check out: http://tatehandheldconference.pbwiki.com/FrontPage Janet Petitpas Senior Associate Gyroscope, Inc. janet [at] gyroscopeinc [dot] com

Thursday, September 18, 2008

The 3 C's: Community, Creativity, + Critical Thinking

maria mortati, gyroscope inc, museums Last spring, I participated in the MakerFaire in San Mateo, by putting together an exhibit called "The Power of the Prototype". It was a great experience for me, both personally and professionally. I came in contact with a broad swath of people that I might not have otherwise met in a museum setting. I learned a tremendous amount from this experiment. It got me thinking about how powerful that intersection of Creativity, Community and Critical Thinking can be, and how we might continue to foster it in the museum world. This is a topic I will definitely come back to from time to time. I attended my first MakerFaire in 2007 with other Gyroscopians. We wanted to evaluate some of the public programs there for a new institution we were working on called The Leonardo, in Salt Lake City. A large part of the concept we developed with The Leonardo was to fill the museum primarily with workshops, rather than exhibits. We wanted to encourage daVinci-esque thinking, by providing places where visitors could make things- be they artistic, scientific, or purely inventive. The LeonardoWe also wanted to provide an area where they could share and show off their work. So we developed what we called "Community Looms". These were essentially wall dividers that displayed the visitor-made products. This, we hoped, would have the effect of elevating their work, both to themselves and others. We sought to create a cyclical effect (not unlike the MakerFaire) where visitors would be inspired by seeing people from their community creating and sharing their work, and thus, being a point of inspiration. The Leonardo is still in development, but we'd love to hear from others about their experiences with a workshop-based approach. Do you have a story to tell? Have you seen a workshop model that worked well (or didn't) for you? Up next on this topic: what makes the MakerFaire so successful?

Sunday, September 14, 2008

Visitors as Curators

maria mortati, gyroscope inc, museumsIn an era where people can select the news they want to hear, they are making their own decisions about their experiences in museums and galleries. As we know, they can blog, comment, and even give each other context about what they experience. After all, it is their experience. The question for museums is how to help individuals make meaning out of these choices? How do you reach them? How do you validate their experience... and add to it? One answer is find out what people are saying. Give them ample opportunity to post what they think about your exhibits. For example, you could offer them the opportunity to respond with a multi-pronged approach, divided along favored types of input:
  • Tween/Teen set: you can offer a "text us at 555-1212", then post vetted comments online or in the museum
  • Bloggers: you could advertise the blog for the museum or exhibit in-house and invite them to comment. Provide them with a terminal on-site so they can record their experiences immediately. You can moderate their posts, if necessary.
  • Luddites: provide the greenest option of them all- a notebook (a real one, not a computer). Scan in their comments from time to time. Rip out the offensive ones or find a funny sticker to put over them.
Then link to other sources of information about the topic du jour for your visitors. Sites they may or may not normally associate with the subject. Provide backstories to your own research on the topics- such as, a historical museum may have an interesting story about how they acquired a certain object. Of course it's important to balance all this interconnectedness with the key topics that the exhibit is raising and not get off-track. After all, visitors are coming to your web site or museum because they want to learn something they didn't already now (if you're looking for some ways to think about this, there are a few models mentioned here). Finally, respond to what they are saying. Figure out what the recurring questions are, and find a way to make public the fact that you are listening and responding. If you have a very prolific or passionate visitor, invite them to guest blog or have an interview with them that you can post on-line and in-house. If you have questions about the investment of time, there's a good article at Museum 2.0 called "How much time does web 2.0 take?". This interconnectedness is here to stay, and it's good news for museums. It means you have more opportunities to extend the visit, and reach new audiences, which I'll write more about in future posts. Way back in 2005, Michael Haley Goldman of the Holocaust Memorial Museum and Kathryn Haley Goldman, Institute for Learning Innovation wrote a paper for Museums and the Web which predicted: " I see in the future more collaborative experiences, more real-time collaboration, but also [an] untapped market for curators to use the power of the Web to collect stories. – to solicit content from the users, of wanting to get broader range of experiences, to build collaborative virtual collections." The future is now. Is your institution ready? -- Suggested reading: Brooklyn Museum's "Click" Exhibit